Making the Most of In-Person Networking for Your Job Search
Let’s be honest: sometimes, the process of job searching can make you feel a bit helpless. Between scouring job postings, sending out resumes, and attending the occasional interview, it can feel like you’re at the mercy of the job market as you just hope the employers choose you over the other applicants. But one thing that can help you gain more control of the process is growing your network–particularly through in-person networking events.
No matter how long you’ve been looking for work, in-person networking remains one of the most powerful tools at your disposal. Despite all the technology now available to us with platforms like LinkedIn and Indeed, the vast majority of rewarding jobs come through referrals–through the network. By identifying relevant events, preparing effectively, and engaging meaningfully with others, you can transform casual introductions into career opportunities.
That is, IF you know how to leverage in-person networking to your best advantage. Let’s talk about some ways to do just that.
Identifying Relevant Events
The first key to effective networking is to choose the right events. Look for industry conferences, seminars, workshops, and professional meetups that align with your industry and your career goals. Joining industry-specific associations can open doors to regular events that bring together professionals from your field. Don’t overlook your alumni network either, as universities often host networking events for graduates. Platforms like Eventbrite and Meetup also make it easier to discover local events and gatherings in your area.
Preparing Before You Go
Start by researching the event and its attendees so you can tailor your approach. Find out as much as you can about the theme and format of the event so you don’t feel lost when you get there. Find out what type of people usually attend, and if possible, get a list of attendees and identify key individuals you’d like to meet. Crafting a concise elevator pitch summarizing who you are, what you do, and what you’re looking for will also prepare you to engage confidently.
Strategies for Approaching and Engaging New People
Making the first move in a conversation can be daunting at these events, so here are a few tips to help you break the ice if no one approaches you immediately:
- Go with a friend, or find someone at the event you already know. It’s much easier to meet new people at an event if there’s already someone in the room you can make conversation with. If possible, start with people you know and welcome others into the conversation, or make introductions for each other until you get comfortable.
- Start with a compliment. Everyone loves to hear something nice about themselves, and a sincere compliment can be a great icebreaker. For example, if you notice someone with an interesting job title or experience on their name tag, use that as a conversation starter. Even complimenting someone’s outfit can break the ice.
- Use open body language. Make eye contact, smile, and stand in a relaxed posture with your arms uncrossed. This signals to others that you are open and approachable, making it more likely for someone to strike up a conversation with you.
- Ask open-ended questions. Instead of asking yes or no questions, ask open-ended questions that encourage the other person to elaborate on their experiences and interests. This will also help you get to know them better and find common ground for further conversation.
- Listen actively. Show genuine interest in what the other person is saying by actively listening and engaging in the conversation. Asking follow-up questions and sharing your own thoughts can
- Show genuine interest in others. Instead of focusing solely on yourself and your own goals, take the time to listen to what others have to say and ask genuine questions about their work or interests. This shows that you value them as individuals and are not just looking for connections.
- Share your career goals when the window opens. When the inevitable question comes, “What do you do?” or “What brings you here tonight?”, be prepared to share your journey and what you’re looking for. Keep it in a positive light and exude confidence as much as possible.
One critical point here: Don’t convey desperation. No matter how long you’ve been looking for work and how much you need a job, people can practically smell desperation, and it tends to be a natural repellant. This may lead to missed opportunities. Instead, focus on showcasing your skills and experiences in a confident manner. Relax. When you meet the right people with the right connections, the opportunities will come naturally.
Following Up Effectively After the Event
The one mistake that causes most networking opportunities to be wasted is failing to follow up. Don’t be that person. Within 24 hours, send a personalized thank-you email or LinkedIn message to your new contacts referencing your conversation. Offering value by sharing an article, report, or resource that might be useful based on your discussion can strengthen your connection. Staying connected by scheduling a follow-up meeting or coffee to continue the conversation helps build a stronger relationship. It also keeps you top-of-mind with the other person so if they hear of a job opening in your wheelhouse, you’re the first person they think of to refer.
Expanding your reach by building your network is one of the most powerful things you can do to take control of your career search–and despite all technology affords us to stay connected online, we’re all still human–which means in-person connections are still the most effective. By mastering this process, you’ll be much further along the path toward finding–and landing–the job you want.
Still not sure where to start your jobs search or how to build your network? I’m here to help, as always. Just click on my calendar here to schedule yourself in for a free initial consultation.
(Photo credit: Stephan Röhl, CC BY SA 4.0 Copyright: Stephan Röhl)